Physicians' Financial News
www.pfnlive.com

The Doctors' Business Connection

"Most doctors don't think of themselves as businesspeople, and that's the problem."
—Michael Gerber, The E-Myth Physician

Thank you for your interest in advertising with Physicians' Financial News www.pfnlive.com -- the doctors' business connection.

America's physicians are gravitating to the Internet for informational needs. And since no media property currently satisfies their unique needs as busy and overburdened professionals, our fundamental mission will be to serve as the business education and advocacy domain for the medical profession. In this day and age of over-saturated information and promotion, our timely and useful web site presents a distinctive opportunity for marketers to make a meaningful connection with busy doctors.

Clearly, there's a need for a fast-paced, relevant, and practical business resource for busy doctors. According to a 2007 Physicians' Financial News online survey of 650 doctors:

86% go online "every day or week" for business information.
85% are "interested" in a new business web site for themselves.
70% are "worried" about their medical business.
67% "remember" Physicians' Financial News.

According to recent studies from two leading health care research companies, Manhattan Research and PERQ/HCI:

86% of physicians want news and professional links on a web portal.
80% "always or sometimes" notice online ads.
78% use the Internet for professional purposes.
76% want product and treatment updates delivered by e-detailing.
64% get e-newsletters.
64% want blogs from "key opinion leaders."
53% spend more than 15 minutes during an Internet visit.
36% don't want a print publication if the text is online.

For more information about our online advertising opportunities, please contact Chris Gallagher at 609-716-7777 x 148 or e-mail at cgallagher@mdng.com