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      Friday, July 4, 2008     
 
 
 
   In Depth For Doctors
 
   
 Call-in Radio Programs Provide Docs with Professional Satisfaction 
 By Ed Rabinowitz 
 Published on June 23, 2008 
   
 When the legendary Donna Summer sang that “they said it really loud, and they said it on the air, on the radio,” she knew the words she’d heard about her boyfriend’s feelings had to be true. After all, it was said on the radio. Today, physicians are sending a similar, truthful message, though not necessarily about the feelings we have for our loved ones. Instead, doctors are providing listeners and listener call-ins with useful medical information—often helping individuals “open up” about an illness or condition they might have been hesitant to speak about face to face. The airwaves are also providing physicians with another vehicle for reaching out to healthcare consumers.  
   
   
 Patient Web Exchanges Provide Benefits, Assistance for Physicians 
 By Ed Rabinowitz 
 Published on June 18, 2008 
   
 Patients online … making self-diagnoses … exchanging clinical information … what’s this world coming to? That’s not an exaggeration when compared to the way many physicians initially reacted to the advent of online health-focused patient Web exchanges about a decade ago. “When I first started off with this site [DailyStrength.org], I had the same fears that a lot of other physicians had; that people would be on these sites and exchanging misinformation,” recalls Sharon Orrange, MD, an assistant professor of medicine at the University of Southern California and a practicing internist. “Even when I joined as a medical advisor I was a little leery of it.”  
   
   
 Physicians Young and Old Seek Better Work-Life Balance 
 By Ed Rabinowitz 
 Published on June 11, 2008 
   
  
   
   
 The Online Healthcare Marketplace: Providing Physicians with a New Revenue Stream 
 By Ed Rabinowitz 
 Published on May 30, 2008 
   
 If an online healthcare marketplace existed where consumers could have real-time consultations with physicians, the millions of healthcare consumers who are thirsting for online access to providers would be ecstatic. Would physicians? 
   
   
 The Hospitalist: Physicians Find New Opportunities in Hospital Medicine 
 By Ed Rabinowitz 
 Published on May 23, 2008 
   
 The term “hospitalist” was first used by Robert Wachter, MD, of the University of California, San Francisco, in a 1996 article written for the New England Journal of Medicine. Dr. Wachter, generally considered the academic leader of the hospitalist movement, might have done well to copyright the term, because today it’s practically a household word. 
   

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